… and Scamp Creative have something to party about!
We’re celebrating our fifth birthday with new branding, a new website and our first blog. What better way to show how proud we are to have reached this milestone in the graphic design industry?
Five years of thinking and trying; developing and changing; designing and tweaking; calling and holding; invoicing and chasing; despairing and rejoicing. We’ve serviced hundreds of clients, spent thousands of hours scribbling down ideas and drank more tea than we thought possible.
The creative industry is highly rewarding when a client approves, loves and shares your work. It can also be completely demoralising when something doesn’t quite work, gets rejected or you don’t quite connect with a brief.
So what have we learnt from five years working in graphic design in Leeds? Here are our top five tips for anyone considering starting their own creative business:
- Look after your clients
Sounds obvious but you’d be surprised how often this little nugget gets overlooked. Make sure you stay in touch. It’s great to remind clients that you’re there and ready to supply amazing graphic design, but are also interested in them as a company/person.
Drop in when you’re passing, and hand deliver print and samples – or even a box of doughnuts!
We’re lucky to have some amazing, dependable and trusting clients. Some have remained with us since day one, while more recent clients are just discovering the joys of working with Scamp!
- Look after your suppliers too
They’re just as important as clients and without them you only have half a business. Make sure you pay on time; you never know when you may need a few extra days to settle an invoice or want something turned around quicker than the norm. Your supplier will be more willing to accommodate you if you have a good, trusting relationship.
- Tell everyone you know what you do
92% of people trust recommendations from friends and family over all other advertising. 64% of marketing execs believe word of mouth to be the most effective form of marketing, yet only 6% say they have mastered it. (Nielsen)
Make sure your friends, family, suppliers and clients all know the full extent of what you do, and who you do it for. Ask your mates if they can explain what you do – and if not, educate them – they may know (or could even be) your next dream referral.
Visit a networking group, join in with the local community and link with other businesses. Connect with likeminded people in your industry on LinkedIn, Twitter, Instagram, Facebook and start a conversation. Don’t sell to them, just be interested in them and listen to what they have to say. The selling can come later.
- Don’t try to do everything in the business yourself
You probably wouldn’t fix your own car and hopefully wouldn’t perform DIY laser eye surgery so why do things in business that you aren’t trained for? It takes five times longer, won’t be as thorough, and ultimately costs the business much more.
Seek help from a virtual assistant or use a bookkeeper if necessary. Employ someone a day a week, or at the very least ensure your business is as automated as possible. There are amazing apps that can save hours of admin time and help general workflow.
- Enjoy your work and keep a positive attitude
Simple – but probably the hardest thing to achieve. Most people set up their business doing what they’re good at – whether it be a designer, mechanic or decorator.
It’s the jobs that surround the main part of the business that take you away from why you set up in the first place. If you can master the art of delegation and stick to what you’re good at –then you’ll find your daily routine far more enjoyable.
Follow these tips and you’ll be on your way to running a business that keeps you interested, is the reason you love Mondays, and makes you money too.
Oh – and if you’d like to join the Scamp story and be our next fabulous client – we’d love to hear from you! Get in touch on 0113 834 6555.5th July 2017